E-books from Barcelona - in English

Spanish daily El País reports today that the publishing house Roca Editorial has created a new label called "Barcelona e-books" that will publish English translations of books by primarily Spanish authors. They work in partnership with Michael Gordon (Noah Gordon's son) and the US distributor Open Road Media, and they will have offices in Barcelona and New York. (Open Road's complete press release is here).
This new label focuses on the British, Canadian and US markets; in the latter, e-books already account for 30% of all book sales. Among the first titles to be published in summer are The Winemaker by Noah Gordon, Things that happen to you in Barcelona when you are 30 by Llúcia Ramis, "The lost princess" by Maha Aktar, "Wendolin Kramer" by Laura Fernández, An American in Barcelona: The Man Who Brought Light to Catalonia by Xavier Moret, and "The dream of Paris" by Vicenç Villatoro (winner of the 2010 Ramon Llull prize; the author is now the president of that institution).
The first novels all have got a heavy "Barcelona local color" as Americans represent the biggest group of tourists to the Catalan capital, and they can be bought through amazon.com, i-bookstore, barnesandnoble.com,  Google/Indie Bound, Kobo Books, Over Drive, and the Sony Reader Store.
The article further explains that Roca's distribution partner Open Road works differently than traditional Spanish publishing houses, with a lot more stress on the new media, social networks, and peer-to-peer publicity. Apart from e-books, the new label will also (re-)publish Noah Gordon's works in paper format, starting with The Winemaker and The Physician.